Ferrero India, part of the Ferrero Group, which is the 3rd biggest chocolate producer in the world, has launched a new brand identity, brand descriptor and packaging for its premium chocolate brand Ferrero Rocher.
The visual identity, including logo design and packaging, aims to give a more up to date and appealing image to the brand. The brand identity is a modern design that rejuvenates the brand giving an elegant look and feel that conveys gift ability on special occasion.
The new brand descriptor “the golden experience” of Ferrero Rocher is a unique taste experience that engages all the senses to an enhanced brand experience that engages with the consumer by inviting him to take time to savour and share more of life’s golden pleasure together.
The new packaging has a QR Code that allows consumers to learn more about the quality ingredients and the care that goes in making each Ferrero Rocher praline.
Mr. Emanuele Fiordalisi, Vice President, Marketing, Ferrero India said, “Over the years, Ferrero Rocher has been an integral part of consumer special occasion. The new look is an expression to enhance consumer experience and add a sparkling touch in their special moments.”
Ferrero Rocher, created in 1982, has become a favourite boxed chocolate for millions of people around the world. In fact today, it is the world leader in the box chocolate category and is sold in more than 130 countries across 5 continents. Ferrero Rocher’s transparent box revolutionized the boxed chocolate market because the transparency enhanced the precious gold appearance of the single pralines and today it is an integral part of the brand identity.
Ferrero Rocher has an interesting history behind making it a precious gift for your loved ones: driven by the desire to make all the pleasure & enjoyment of a sophisticated chocolate, the Italian chocolatier Ferrero created Ferrero Rocher that offers a unique multi-layered taste experience – a creamy filling, a crispy wafer and a delicious crunchy whole hazelnut centre – individually wrapped in its unmistakable golden foil.